A Testamentary gift does not cost now, but can help the world become a better place after you have gone away. You can choose to deposit an amount, an item or a percentage of the estate after all else has been settled.
We created the content strategy and wire-frames based on conversations with the client. It was evident the importance of informing the user about the concept, while making it easy to contribute with a gift.
Based on the Unicef brand guidelines we created a simple and usable navigation experience for mobile and desktop. A yellow call-to-action-button was created to stand out and take the user to information about how they could contribute.