Task at hand: the Mimi website and social media should reflect the Mimi brand and user research. The brand is a bit limited so a b(r)andaid and thoughts on design is needed in order to achieve the goals we set out and for everyone to have a common ground.
The biggest challenge was to present a new engaging website based on new content to the present framework. The work was designed alongside ongoing discussions on a brand update and customer research. I worked closely with the developer to address the limitations of a redesign. New thoughts on branding, typography and the grid gave room for a more consistent and flexible layout.
Colourful, exciting imagery was created to draw attention and to resemble emotions when listening to music. The design reflects the brands tone of voice in being bold and edgy but precise. We ensured a great experience for the user on desktop and mobile. The layout is minimal and straight to the point without complicated paragraphs. A minimal approach to design with use of white space, minimal icons and an overall light typography became the balance of the new web
Design of front page
Beyerdynamic + Mimi